We started because we couldn't find it either.
Janid Style House began with a simple frustration: children's clothes that fell apart in a term, toys that broke in a week, and tech we didn't trust in our own home. So we started making and sourcing better versions — first for our own family, then for yours.
Today Little & Co. is our kids-first line, and Janid Style House is the wider home for it — shoes, bags and adult fashion included. Same standard, whoever it's for.
The founding family
Our workshop
Every order, packed by hand
Plastic-free packaging
What we actually believe
Made to be handed down
We design for the second child, not just the first. Reinforced knees, generous hems, seams that survive the wash.
Honest pricing
We work directly with our makers. No middlemen, no invented "was" prices, no permanent fake sale.
Safety first, always
Every toy is EN71 tested. Every gadget ships with parental controls on by default — you opt in, not out.
Lighter on the planet
Organic and recycled fibres where we can, plastic-free packaging everywhere, carbon-neutral delivery.
How we got here
- 2019
A market stall
Janid started as a weekend stall selling children's clothes we couldn't find anywhere else.
- 2021
The first shop
We opened in Lagos. Parents kept asking for grown-up sizes, so we listened.
- 2023
Toys & safe tech
We added toys and the kids gadget range — after a year of testing them on our own children.
- 2026
Little & Co.
Our kids-first sub-brand launches, and the whole store moves online for families everywhere.
Small changes, actually measured
We publish our numbers every year rather than making vague claims. Here's where we are today.
84%
Organic or recycled fibres
100%
Plastic-free packaging
0
Grams of virgin poly in kids wear
12k
Garments resold via our swap scheme
Our promise on kids tech
No open browsers. No ads. No third-party data sharing. Every device we sell ships locked down, with approved-contacts-only messaging, screen-time limits and a school mode you control from your phone. If a product can't meet that bar, we don't stock it.
Careers
We're a small team and we hire slowly. If you care about how things are made, send us a note — we read everything.
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